Our Story
Since 1985, passionately crafting genuine Italian pizza
From Naples to Your Neighborhood
'SoftAnchor' started with a vision: to deliver traditional Neapolitan pizza to London. The Johnson family opened this pizzeria in 1985 as a quaint, family-run enterprise with recipes passed down for generations.
'Emily Johnson', our pioneer, mastered the pizza craft on her journeys through Italy, apprenticing with renowned pizzaiolos in Naples, where pizza was born. After her return to the UK, she aimed to bring forth the magic of true Italian pizza, adhering to venerable techniques and premium ingredients.
Initially just a cozy 12-seater, our pizzeria expanded into a cherished neighborhood staple, yet remains steadfast in our dedication to excellence and authenticity. We persist in utilizing classic wood-fired ovens, preparing our dough from scratch daily, and selecting top-tier ingredients.
Still under the 'SoftAnchor' family banner, the next generation of the Johnson kin leads our ardent team. While we welcome new innovations, the essence of our trade persists: producing luscious, authentic pizza to unite our patrons.
Our Values
Quality Ingredients
We procure fresh, superior ingredients, collaborating with area farmers and Italian suppliers to ensure genuine tastes.
Traditional Methods
Our pizza is fashioned using age-old practices, including 48-hour fermented dough and baking in genuine wood-fired ovens.
Community Focus
For us, it's about more than serving food—we actively engage in our region, backing local drives and fostering a space that welcomes everyone.
Sustainability
We strive for sustainable operations, from minimizing food waste to adopting ecological packaging and sustaining agricultural practices.
Meet Our Team
The dedicated individuals crafting our delectable pizzas
'Emily Johnson'
Owner & Head Chef
A second-generation proprietor trained in Naples with over 15 years of refining our fare.
Anna Bellini
Executive Chef
An Italian-trained virtuoso with 12 years at the helm of culinary innovation, specializing in dishes that highlight the season's best.
Giuseppe Mancini
Master Pizzaiolo
Native to Naples, Giuseppe has over two decades of curating impeccable pizzas and provides training to our team of pizza makers.
Emma Clarke
Restaurant Manager
Guaranteeing an outstanding dining journey for every visitor, Emma steers the front-of-house staff with kindness and proficiency.
Henry Wang
Sommelier & Beverage Director
Oversees our wine and beverage list, with a specific interest in Italian vintages and concocting pairings that complement our pizzas flawlessly.
What Our Customers Say
This is the closest to Neapolitan pizza I've encountered outside Italy. Its crust is exquisitely chewy, adorned with those iconic scorched blisters only a real wood-fired oven can achieve.
William Brown
I appreciate that 'SoftAnchor' embraces local produce and eco-friendly practices. This attention to detail is evident in every bite. Their rotating seasonal offerings are always eagerly anticipated!
Elizabeth Davis
My family has frequented this spot for years, and they consistently impress with their impeccable quality. The staff makes everyone feel at home, and the pizzas are simply out of this world. The Truffle Mushroom pizza is a must-try!
Christopher Green
Awards & Recognition
Premier Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizza Places in the UK
National Dining Guide, 2021-2023
Certified Authentic Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Award for Sustainable Business Practices
Eco Business Association, 2022
Come Visit Us
Discover the genuine Italian pizza flavor in a cozy, inviting setting